Welcome to the legendary Sturgis Motorcycle Rally, a haven for riders nestled in the scenic landscape of the Black Hills! Whether you're a seasoned rider or a first-timer eager to immerse yourself in this iconic gathering, this guide aims to equip you with the must-knows for an unforgettable experience.

Experiencing Main Street Sturgis during the Rally for the first time—music spilling out of virtually every venue, mixing with the melody of a thousand motorcycle engines, while a perpetual tide of people flows up and down the sidewalks—can be overwhelming at first sight.

If you happen to drive through the small town of Wall, South Dakota, you might notice a few signs along the road advertising a legendary place for donuts. That place is the Wall Drug Store, a tourist attraction that has been around since 1931.

Sitting astride the Belle Fourche River, the Tri-State Museum and Visitor Center tells the fascinating history of the region. Educational exhibits and kiosks tell the stories of early cattle companies, cowboys, sheep/wool industries and the century-long history of the Black Hills Roundup Rodeo.